The Business Technology Association serves office technology dealerships, manufacturers, distributors and service companies. Its members manufacture, sell and service hardware, software and supplies that help businesses be more efficient and save money. Through education, information and guidance, BTA members are the premier source of the technology used by businesses throughout the United States every day.     2008 Channel's Choice Awards Report - click here    The Rise of Color Virtually every office technology dealership has pursued the color market to some extent. It cannot be avoided. Color MFPs are at center stage within the manufacturers' product lines. Workers in the general office are increasingly seeking color output. Competitive pressures compel dealers to persevere in the market. Are you "on board" for B2C's ascent? Click here HP's Priorities Sharing a detailed look at the expectations for its growing product line-up and progressive plans to further boost captured page volume, executives of Hewlett-Packard hosted the company's annual Imaging & Printing Conference, Oct. 6-9 in San Diego, Calif. At the event, the company unveiled a range of printing and imaging solutions, services and strategic initiatives. Click here Click here for all Office Technology magazine articles. Kyocera Launches TASKalfa 500ci Series Click here VCi Announces Partnership With Print Audit Click here In Memoriam: John P. Miller Click here Click here for all BTA Hotline Online articles.