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Welcome to the Business Technology Association!

Dealers Helping Dealers Make Profitable Connections

Featured Benefit

Free Sales Training & Resources From Modern Sales Training

Derek Shebby, founder of Modern Sales Training, provides BTA members a variety of free sales training resources, including:

  • The Value Building 101 Series, which includes two Office Technology magazine articles and the March 2024 BTA Building My Business Webinar: "How to Include Value Building Into Your Sales Process"
  • "Are You Onboarding Your Salespeople Correctly" Office Technology article
  • And much more!
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The Business Technology Association

Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

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