October 2022 Office Technology
Table of Contents
Click on the article title to access/download a PDF of the article.
Feature Articles
Vertical Markets
Are they the key to long-term survival?
by Brent Hoskins, Office Technology Magazine
Capture the Magic
BTA West hosts event in Las Vegas
by Elizabeth Marvel, Office Technology Magazine
Free Internet Resources
Use these websites for prospecting & branding
by Kate Kingston, Kingston Training Group
Q&A: Caty Di Maggio
Brother vice president addresses dealer questions
Compiled by Brent Hoskins, Office Technology Magazine
Courts & Capitols
A Cloud Solution
Is it the best option for your ERP software?
by Robert C. Goldberg, BTA General Counsel
Dealers Helping Dealers
Compensation for Reps
How to motivate them in this changing landscape
Compiled by Brent Hoskins, Office Technology Magazine
Selling Solutions
Return to Cold Calling
Let’s get back into the people business
by Derek Shebby, Modern Sales Training
Executive Director's Page
BTA Benefits Serving You, by the Numbers
by Brent Hoskins, Office Technology
President's Message
Are You Using Your Member Benefits?
by David Polimeni, 2022-23 BTA President