Business Equipment Quota Index (BEQI)
The 2024 BTA Business Equipment Quota Index (BEQI) provides market potential (product demand) indices for the U.S. market. Specifically, through a comprehensive study conducted on behalf of BTA, users of the BEQI are provided with an index for all U.S. sales territories including states, metropolitan statistical areas (MSAs), counties and ZIP codes. These indices can be used to:
- Forecast sales
- Evaluate territories
- Measure sales potential
- Establish sales quotas
- Measure sales performance
To meet the needs of various BEQI users, BTA reports on several major office equipment categories. The specific products covered are multifunction devices, printers and large-format printers, based on speed ranges and color versus monochrome, as well as scanners. For each category, BEQI indices are provided for 2023 (actual purchases) and planned purchases for 2024, 2025 and 2026.
Each BEQI index number is based on two data sources: (1) Census Bureau data; and (2) the responses to a web-based survey of 1,200 decision-makers across 13 industry groups regarding the amount of equipment purchased in 2023 (actual purchases), and purchases planned for 2024, 2025 and 2026. Respondents were screened to verify that they were involved in business equipment purchasing decisions, and that they were employed by non-government organizations with at least 10 employees. To derive the BEQI indices, ratios of equipment purchases per employee were computed at the industry level and then applied to the distribution of employment by industry at each geographic level.
The State & Local Government Supplement will be available soon.
The BEQl provides indices at the state, county, ZIP code and MSA level for the following categories:
Monochrome MFPs:
- 1-20 page-per-minute (ppm)
- 21-30 ppm
- 31-69 ppm
- 70-plus ppm
- All monochrome MFPs combined
Color MFPs:
- 1-20 ppm
- 21-30 ppm
- 31-69 ppm
- 70-plus ppm
- All color MFPs combined
Single-function monochrome printers:
- 1-20 ppm
- 21-30 ppm
- 31-69 ppm
- 70-plus ppm
- All single-function monochrome printers combined
Single-function color printers:
- 1-20 ppm
- 21-30 ppm
- 31-69 ppm
- 70-plus ppm
- All single-function color printers combined
Large-format (inkjet and laser) printers
Scanners (new in 2024)
2024 BEQI Pricing
BTA members may apply their $150 or $250 discount received with their membership toward purchasing the BEQI. Redeem your discount when ordering by entering promo code: $150Discount or $250Discount.
Private Companies
Per State (available to independent, locally owned dealerships only; limit five per dealership)
- BTA Member Dealer Price: $150 per state (Includes state index and separate indices for each ZIP code and county in that state.)
- Non-Member Independent Dealer Price: $300
- Click here to order by state.
State & Local Government Supplement
State & Local Government Market Supplement BEQI indices are derived solely from a geographic territory's share of all state and local government employees in the United States. For this reason, the BEQI indices are the same for all 51 equipment types.
Per State (available to independent, locally owned dealerships only; limit five per dealership)
- BTA Member Dealer Price: $75 per state (Includes states index and separate indices for each ZIP code and county in the that state.)
- Non-Member Independent Dealer Price: $150
- Click here to order by state.
How do I use the BEQI?
Click here for a guide.
For more information or for manufacturer pricing, email brent@bta.org.