March 2025 Office Technology
Table of Contents
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Feature Articles
Building Rapport
BTA dealers discuss their customer events
by Brent Hoskins, Office Technology Magazine
Your Sales Team's Evolution
Expanding your base & increasing net-new revenue
by Jon Dunkelberger, Ricoh USA Inc.
Attracting Customers
How to evaluate your current marketing strategy
by Jenna Miller, Emerald Strategic Marketing
Legal Perspective
DEI Under Fire
Exploring the potential impact of new executive orders
by Greg Goldberg, BTA General Counsel
Dealers Helping Dealers
Optimizing Operations
e-automate inventory counts & service cancellations
Compiled by Elizabeth Marvel, Office Technology Magazine
Principal Issues
OEM Training Profile: Toshiba
Empowering dealers with a blended approach
by Peter Morisco, Toshiba America Business Solutions
'A Clear Commitment'
FP Mailing Solutions hosts National Dealer Summit
by Brent Hoskins, Office Technology Magazine
Executive Director's Page
Seeking to Acquire? A Look at the Process
by Brent Hoskins, Office Technology
President's Message
Refer & Earn: Grow Your BTA Network!
by Adam Gregory, 2024-25 BTA President