April 2025 Office Technology
Table of Contents
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Feature Articles
The Rise of AI
Dealers increasingly focused on this game changer
by Brent Hoskins, Office Technology Magazine
Elevate & Spring Break
BTA hosts events March 6-8 in Orlando, Florida
by Elizabeth Marvel, Office Technology Magazine
Big Results, Small Budget
The smart way to invest in marketing
by Jenna Miller, Emerald Strategic Marketing
AI Insight
Artificial Intelligence Policies
They create a blueprint for success
by Christina Catenacci & Tommy Cooke, voyAIge strategy Inc.
Legal Perspective
The Demand Letter
A commonly used tool to resolve business disputes
by Greg Goldberg, BTA General Counsel
Dealers Helping Dealers
CEO Juice & Staff Recognition
What reports do dealers use & how do they reward?
Compiled by Elizabeth Marvel, Office Technology Magazine
Principal Issues
'Foundation for Growth'
Sharp hosts series of dealer road shows
by Brent Hoskins, Office Technology Magazine
'High Performance'
Xerox hosts 2025 Global Partner Summit
by Brent Hoskins, Office Technology Magazine
Executive Director's Page
OEMs Discuss Issues With Off-Lease MFPs
by Brent Hoskins, Office Technology
President's Message
Join BTA at its 2025 National Conference
by Adam Gregory, 2024-25 BTA President