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Building My Business Webinar Series

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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Building My Business Webinar Archives (login required)

The following webinar has been scheduled:

Click here to register for the March 26 webinar.

March 2026

Easy Steps to Grow Your Software Sales
4 p.m. Eastern, Thursday, March 26

Kristal Cook, founder, RockRoot

This webinar will discuss the hurdles office technology dealerships face when selling software and provide a tangible plan to overcome those obstacles. This webinar will help you evaluate your portfolio, set achievable goals, align your sales leadership, motivate your sales reps, check your internal processes for gaps and access your resources. The webinar is ideal for any office technology dealership looking to grow its software sales, whether it has a solutions director in place or not.

Kristal Cook
Cook is a leadership and solutions sales executive, and the founder of RockRoot, where she helps organizations simplify complex offerings, strengthen sales leadership and equip teams to confidently sell software solutions. With almost a decade of experience supporting OEMs and independent dealers, she is known for turning sophisticated solutions into practical, repeatable strategies that drive adoption and revenue growth.

Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.