Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
February 2025
Five Managed IT Services Differentiators to Dominate Your Competition
4 p.m. Eastern, Thursday, Feb. 6
Dale Stein, co-founder, Technology Assurance Group & Andrew Wolff, vice president, Accelerated Business Solutions
Every managed IT services provider says the same things: "We provide great service," "We have low response times," and "We're your trusted technology advisor." So, how do you truly differentiate and stand out?
During this webinar, Stein will present five powerful "differentiators" that no one else in the industry possesses except TAG members. You will see the actual first appointment PowerPoint presentation that TAG uses in its MSP in Southern California. You will hear from Wolff at Accelerated Business Solutions, a leading office technology dealership based in Florida and TAG/BTA member, about the huge impact that these "five differentiators" have in severing ties between his copier/MFP customers and their IT providers that leads to new IT business for Accelerated.
Join us on this webinar as we go through these five "differentiators" in detail and explain when/why/how we present them to IT prospects.
Stein is co-founder of Technology Assurance Group (TAG), an organization of managed technology service providers (MTSPs). In addition, Stein is the managing partner for TAG's MTSP, i-NETT, and also serves as its president. He also founded Westec Security Corp. and served as its CEO.
Wolff is vice president of BTA member Accelerated Business Solutions, Pompano Beach, Florida.
February 2025
Tech Sales Unleashed: Break the Rules, Close More Deals & Lead the Dance
4 p.m. Eastern, Thursday, Feb. 20
Sam Mascato, instructor, Sandler
Unlock game-changing sales strategies in tech! 
Join us for "Tech Sales Unleashed" — an interactive, camera-on (if you can) webinar like no other. Engage in real-time discussions, discover how to break the rules, lead the buyer/seller dance and close more deals. This isn’t your typical webinar — it is an experience designed to transform the way you sell in the tech world. Don't miss your chance to elevate your approach!
Mascato is a seasoned sales professional with more than two decades of experience in the industry. Known for his exceptional communication skills and ability to build rapport with clients, Mascato has consistently exceeded sales targets and earned recognition for his outstanding performance. Mascato's strategic approach to understanding customer needs allows him to tailor solutions that precisely match their requirements, fostering long-term relationships and generating repeat business. Throughout his career, Mascato has demonstrated versatility and adaptability, successfully selling a diverse range of products and services across various sectors. His proactive attitude and willingness to go the extra mile have earned Mascato the trust of both clients and colleagues alike. Whether negotiating complex deals or navigating challenging market conditions, his determination and resilience enable him to thrive in any situation, emerging as a trusted advisor and top performer within his organization. Beyond Mascato's professional achievements, he is committed to continuous learning and self-improvement. Mascato stays updated on industry trends and market dynamics, constantly refining his skills to stay ahead of the competition. With a passion for helping others succeed and a proven track record of driving revenue growth, Mascato remains a respected figure in the world of sales, inspiring others to strive for excellence and achieve their goals.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.