Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
May 2026
The New Lead Generation Playbook
4 p.m. Eastern, Thursday, May 14
Jenna Miller, CEO, Emerald Strategic Marketing
If your lead flow feels inconsistent or your sales team is spending too much time chasing unqualified prospects, this webinar will show you how to fix it. Miller will explore the marketing strategies that actually move the needle for office technology companies, the common mistakes that stall growth and the funnel leak points that cost you deals. You will leave with a clear, practical playbook for generating more high‑quality B2B leads.
Miller is the CEO of Emerald Strategic Marketing, a digital marketing agency in Tampa Bay, Florida, that delivers custom solutions like SEO, social media
management and other marketing services.
June 2026
AI Readiness Assessments: The New Growth Opportunity for BTA Dealers
4 p.m. Eastern, Thursday, June 18
West McDonald, founder/partner, GoWest.ai
This webinar will focus on the growing value of artificial intelligence (AI) readiness assessments. As AI reshapes customer expectations, workflow efficiency and competitive advantage, dealers have a critical opportunity to lead — not just with technology, but with trusted guidance. Yet, with reports showing that up to 95% of AI initiatives fail to deliver meaningful business results, the need for a structured assessment process has never been more important. In this webinar, you will learn how AI readiness assessments can help you identify high-value opportunities, avoid costly mistakes, support your customers in new ways and create a practical path from AI uncertainty to measurable business impact.
Attendees will learn how assessments can help them:
- Identify high-value AI opportunities inside their own dealerships
- Help customers uncover workflows where AI can save time, reduce costs and improve outcomes
- Avoid wasted effort, poor-fit tools and disconnected AI experiments
- Measure ROI and business impact more effectively
- Build practical road maps for AI adoption
- Strengthen customer relationships through consultative AI guidance
- Create a new AI revenue engine for the dealership
The final 10 minutes of the webinar will introduce the BTA AI Readiness Assessment Workshop, developed in partnership with GoWest.ai, and explain how dealers can build this capability more deeply through formal training.
Dealers cannot afford to sit back while AI changes how businesses operate. Those who learn how to assess, guide and prioritize AI opportunities will be far better positioned to lead the conversation, create new value and capture opportunities others will miss.
McDonald is the founder of GoWest.ai and a leading voice in practical AI adoption for dealers, MSPs and office technology providers. With more than 20 years of industry experience, West specializes in helping organizations identify where AI delivers real value — improving workflows, reducing costs and creating new revenue opportunities. Known for his engaging delivery and no-fluff approach, he is a sought-after speaker and advisor who helps businesses cut through the noise and take meaningful action on AI.
GoWest.ai is an AI advisory firm that has been helping the office technology and managed services channels navigate AI initiatives for nearly four years. Focused on practical, workflow-driven outcomes, GoWest.ai helps organizations move from AI curiosity to real business impact through structured assessments, use-case identification and implementation guidance. GoWest.ai is also the creator of BizVantage, the world's first full AI readiness assessment platform built specifically for dealers and MSPs. Together, GoWest.ai and BizVantage help partners identify high-value AI opportunities, avoid costly mistakes, guide customers with confidence and turn AI into a scalable revenue engine.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.