Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinars have been scheduled:
Sept. 24, 2025
Modernizing Your Print Business: Unlocking Growth With Crexendo's UCaaS & Recurring Revenue
4 p.m. Eastern, Wednesday, Sept. 24
Theresa Weitzel, director of channel sales, Crexendo
The print industry is evolving quickly and relying on up-front sales is no longer enough to stay competitive. Dealers are utilizing Crexendo's AI-powered UCaaS and CCaaS services to unlock monthly recurring revenue and fuel long-term growth. In this webinar, discover how to maximize your existing customer relationships, tap into new revenue streams and transform your print business. Hear how a fellow BTA member dealer leveraged Crexendo to accelerate business growth and learn the next steps to future-proof your success.
Weitzel is the director of channel sales at Crexendo, a position that she has held since 2018 after a highly successful tenure as a channel sales manager starting in 2015. With deep expertise and more than three decades of experience in the telecommunications industry, she is a proven leader in driving growth and success. Weitzel began her career in 1985 at U.S. West, where she managed retail operations, customer service and sales. She then became district sales manager for Unity Communications, leading both channel sales development and retail sales initiatives. An entrepreneur at heart, Weitzel founded Wireless Consulting Corp in 1997. For more than 17 years, she successfully built the company to provide business customers and partners with multiple wireless choices through a robust channel sales distribution network. Recognizing the transformative potential of hosted telephone services, Weitzel joined Crexendo to leverage her channel expertise and help partners capitalize on cloud communications and recurring revenue opportunities.
Oct. 1, 2025
Make More With Fujifilm
4 p.m. Eastern, Wednesday, Oct. 1
Andrew Gunn, director of product marketing, Chris Scirone, channel sales manager, and Vincent Espada, business development manager — dealer channel, FUJIFILM
Looking to make more impact in your graphic and office print business segments?
Learn how, using Fujifilm's innovative CMYK+ embellishments, designers can create margin-enhancing graphic prints with specialty colors. Fujifilm's Revoria digital presses let your customers tap into new, ultracreative print techniques.
Also, learn about standout office print solutions with Fujifilm Apeos, which includes advanced digital workflow integration, the highest security, high-quality output and energy efficiency.
Learn how you can make more with Fujifilm.
Gunn, director of product marketing at FUJIFILM, is based out of Toronto, Canada, and currently serves as the FNAC leader of digital print-on-demand solutions and product marketing for FUJIFILM. He brings more than 24 years of graphic arts and production printing expertise to the role. Gunn works to promote the FUJIFILM digital platform to the production industry, as well as works as a business development thought leader on the strategic growth planks of automation, business expansion and investment protection principles.
Scirone, channel sales manager at FUJIFILM, has more than 29 years of experience in production print, and industrial print and packaging, including positions with Xerox, Konica Minolta and FUJIFILM. He is well-versed in program development, Lean Six Sigma and operational excellence.
Espada, business development manager for the dealer channel at FUJIFILM, is a print industry veteran, having spent 27 years supporting dealers and independent office technology dealers in both the United States and Latin America. His experience includes serving at Konica Minolta and Ricoh, and he now works with FUJIFILM to grow its U.S. dealer channel.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.