Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
September 2026
Grow Beyond Print: Creating Capacity for New Revenue Streams
4 p.m. Eastern, Wednesday, Sept. 16
Anna Grubb, vice president of global sales, Field Service Division, ECI Software Solutions
The office technology landscape is evolving and dealers who rely solely on print are leaving growth on the table. In this webinar, we will explore how running your core business more efficiently — through streamlined operations, automation and smarter use of your ERP — frees up the time, resources and capital needed to pursue new revenue streams. You will learn practical strategies for identifying inefficiencies that are holding your team back and reinvesting that reclaimed capacity into diversification opportunities like managed IT, security and other adjacent services.
Whether you are just beginning to think beyond print or actively expanding your portfolio, you will walk away with actionable steps to build a more resilient, growth-ready business. Join us to discover how operational excellence today creates the foundation for tomorrow's revenue.
An experienced professional with more than two decades of expertise in the office technology industry, Grubb currently serves as the vice president of global sales for ECI Software Solutions' Field Service Division. Since joining ECI in 2018 during the acquisition of PrintFleet, she has been heavily involved in the global expansion of e-automate. While Grubb's role has evolved significantly, the driving force behind her success has been her personalized approach to customer service and the ability to help businesses worldwide navigate the shifting industry landscape. Grubb's professional journey began in 2002 with Multi-Laser, a toner cartridge remanufacturer and the founding company of PrintFleet. This foundational experience has significantly contributed to her success and shaping the industry-leading Printanista device monitoring technology solution. Grubb's wealth of industry knowledge continues to play a crucial role in crafting solutions for the dynamic landscape of hybrid home offices and their associated devices, reflecting her unwavering dedication to the industry.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.