Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
June 2026
Know Who's Ready to Talk Tech: Turning Marketing Engagement Into a Daily Sales Priority List
4 p.m. Eastern, Wednesday, June 24
Sebastian Zabala, director of business development, and Carey Scott, director of marketing & client services, Evolved Office
The gap between marketing activity and sales follow-up is where opportunities are often lost. Learn how to connect engagement data, automation and AI insights to create a daily sales priority list that helps teams focus on the right conversations at the right time. Zabala and Scott will also explore practical ways to align marketing and sales efforts so reps can follow up with greater context, better timing and more confidence.
Zabala is the director of business development at Evolved Office, where he has spent more than 10 years working directly with office technology dealers and MSPs. With a background in web development, marketing and driving business growth, Zabala brings both the strategic perspective and the hands-on experience to know what actually works. Over the years, he has partnered with 100-plus dealers to build the marketing systems and web presence that actually deliver results. From CRM integrations and marketing automations to sales enablement and practical AI applications, Zabala specializes in connecting the dots between a dealership's technology, its marketing and its bottom line. A consistent presence at industry and OEM events, and a member of the MPSA marketing committee, he is well connected across the office technology channel and brings a firsthand understanding of the challenges dealers face every day when it comes to standing out, following up and staying top of mind in a competitive market.
Scott is director of marketing and client services at Evolved Office.
August 2026
Redefining SAP Business One for the Office Technology Industry
4 p.m. Eastern, Wednesday, Aug. 26
Shelbey White, knowledge manager, and Garrett Virostek, manager of client experience, Avaniko
Join White and Virostek for a live look at how Avanue, Avaniko's division serving managed print and office technology dealers, is redefining SAP Business One for the office technology industry.
They will briefly cover Avanue's journey — from acquiring FORZA from Konica Minolta to building a modern, web-based platform — and how that transformation has unlocked new levels of usability, performance and scalability.
The session will feature a live demo of All-in-One, Avanue's web platform that allows your team to manage CRM, sales, warehouse operations, service and contracts — directly in SAP Business One — without relying on the traditional SAP interface.
By shifting daily operations into All-in-One, organizations can simplify user adoption, streamline workflows and reduce reliance on full SAP licenses.
During the webinar, they will walk through key modules including CRM, Sales, WMS, Service, Contracts and Reporting, showing how dealers can operate more efficiently on a unified platform built specifically for the imaging channel.
White is the knowledge manager at Avaniko, where she leads the development of customer education and training initiatives for Avanue solutions. Since joining the team in 2017, she has played a key role in helping customers and partners better understand and utilize Avaniko's products. White develops training resources, hosts educational webinars and produces Avaniko's monthly newsletters to keep users informed on new features, updates and best practices. Through her work, White has built a deep knowledge of Avaniko's solutions and is passionate about making complex functionality easier for users to learn, adopt and apply in their day-to-day operations.
Virostek is the manager of client experience at Avaniko, where he leads customer support operations and manages delivery across Avanue-related projects. Since 2020, Virostek has worked closely with dealers in the managed print and imaging industry, supporting day-to-day operations and helping customers navigate SAP Business One and Avanue's solutions. Through his role, Virostek brings a strong understanding of the imaging channel and hands-on knowledge of operational workflows across sales, service, equipment, contracts, meter management and billing.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.