February 2024 Office Technology
Table of Contents
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Feature Articles
Analytics & Automation • CRM Survey
Three dealerships tout the value of their CRMs
by Brent Hoskins, Office Technology Magazine
Value Building 101
Get in the front seat of the car with your customer
by Derek Shebby, Modern Sales Training)
Advisory Boards
Experienced guidance for strategy & growth
by Mark Perlo, Sales Growth Partners
Courts & Capitols
The Implications of AI
Set forth guidelines to ensure ethical, responsible use
by Greg Goldberg, Incoming BTA General Counsel
Thank You, Bob
'Love You, Brother'
Wishing you happiness, great health & good fortune
by Mike Stramaglio, Stramaglio Consulting
Principal Issues
Executive Connection Summit
AI emerges as a predominant topic of discussion
by Brent Hoskins, Office Technology Magazine
Mastering Recruitment
Attracting millennial & Gen-Z talent in 2024
by Adam Volpe, Altek Business Systems
Executive Director's Page
Dealers Share CRM Software Feedback
by Brent Hoskins, Office Technology
President's Message
Build on Your Success April 5-6 in Orlando
by Don Risser, 2023-24 BTA President