Capture the Magic 2024 Main Stage Session 2

An Industry in Transition

June 18, 4 to 5 p.m.

Bob Goldberg, outgoing general counsel, and Greg Goldberg, incoming general counsel, Business Technology Association

The Business Technology Association (BTA) legal staff is not the only area that is in transition for the future. Office technology dealers are evaluating new opportunities to expand their offerings and enhance their position as trusted advisors. In this session, meet Incoming BTA General Counsel Greg Goldberg, who will soon assume the full BTA responsibilities of his father, Bob Goldberg, who has served as BTA's general counsel since 1977. In this session, together they will explore the latest issues affecting dealers. Acquisitions, supplier alliances, cybersecurity, artificial intelligence, HR challenges and a host of additional current issues will be covered to better prepare you for the future.

Bob Goldberg has 47 years of industry experience. Upon graduation from law school in 1973, he joined the Antitrust Division of the Illinois Attorney General's Office. Goldberg's government career continued with the Federal Trade Commission until 1977, when he transitioned to private practice. He was a partner with the firm of Freeman, Atkins & Coleman, where he specialized in antitrust and trade regulation matters. Goldberg then joined the law firm Schoenberg Finkel Newman & Rosenberg LLC (now Schoenberg Finkel Beederman Bell & Glazer LLC), and was a partner with the firm from 1984 to 2008. In 2008, he became of counsel to the firm, continuing to collaborate and mentor with the firm's attorneys and staff. Since 1977, he has provided BTA members with no-fee advice and guidance on a diverse range of topics.

BTA's incoming general counsel, Greg Goldberg, is a savvy litigator with nearly two decades of experience advocating for a broad range of clients. He is partner at Barta | Goldberg. Goldberg's litigation practice concentrates on commercial controversies, including prelitigation dispute resolution, jury and bench trials, as well as mediation and arbitration. He has deep subject-matter expertise in the rules of court and code of civil procedure. Goldberg's clients range from individuals to trade associations to small businesses and large corporations. He has extensive experience defending Fortune 500 companies in the energy sector and defending professionals in malpractice claims. Prior to joining Barta | Goldberg, Greg managed the litigation services department at the flagship office of Katten Muchin Rosenman LLP in Chicago, Illinois. Prior to that, he was a partner in the law firm of Stamos & Trucco LLP, also in Chicago.