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Capture the Magic 2024 Main Stage Session 3

Robert Palmer

Evaluating Hardcopy OEM Partner Programs

June 19, 8:15 to 9 a.m.

Robert Palmer, research vice president of imaging, printing and document solutions, IDC

IDC recently completed a survey-based special study that asked office technology dealers to rate their OEM partners against IDC's assessment framework. IDC's 2024 US Dealer Channel Support Programs Assessment Index is built upon several relevant market metrics, such as financial, marketing, sales/support, office hardware, software/solutions, print services, transformation and operations criteria. This session will provide an overview of the results from this study.

This session leverages quantitative and qualitative research to gain insights into those issues that are most important to dealers when it comes to working with their OEM partners.
  • In total, dealer survey respondents offered ratings on more than 40 assessment points for each OEM that they had a current/recent relationship.
  • The criteria are weighted equally across all items, so there are no major criteria that are rated as more or less important than any of the others in the list.
  • The results of this study help to identify where OEM vendors perform well, and where there are opportunities for improvement.
  • With this session, we will dive deeper into the data to better understand those issues that are most important to office technology dealers when it comes to assessing their OEM partnerships.
Palmer is research vice president with IDC's imaging, printing and document solutions team. He is responsible for written research, forecasts and analysis in multiple practice areas covering managed print services, next-gen document services, document solutions, document workflow automation and optimization, and hard copy transformation. Palmer's research also includes a particular emphasis on the office technology channel and transformational strategies and technologies impacting the future of the office imaging market. Actively involved in various industry initiatives and educational committees, he currently serves as a board member for the Managed Print Services Association (MPSA).