Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
March 2025
The Ultimate Business Survival Guide: Disaster Preparedness 101
4 p.m. Eastern, Thursday, March 13
Ken Edmonds, principal, 22nd Century Management
Disasters strike without warning. Will your business survive one? In this webinar, you'll learn how to identify risks, create a disaster recovery plan and build a resilient organization that can withstand any crisis. In this webinar, Edmonds will cover real-world case studies, practical strategies and step-by-step actions to protect your operations, employees and reputation. Whether it's a cyberattack, natural disaster or unexpected system failure, having a solid business continuity plan is the key to recovery. Don't wait for a crisis to expose your vulnerabilities — join this webinar and take control of your business's future today!
Ken Edmonds, principal at 22nd Century Management, has more than 30 years of experience in the office technology industry and is a dedicated advocate for the BTA Channel. He has provided seminars, trained service managers and spoken at BTA events to help businesses strengthen their operations. Specializing in business continuity planning (BCP), Edmonds emphasizes the importance of comprehensive disaster preparedness beyond hurricanes. He creates tailored, verifiable and value-driven content for business audiences, serving as the primary point of contact for trusted insights and strategic guidance.
April 2025
An AI Policy Brief for BTA Dealers
4 p.m. Eastern, Thursday, April 3
Moderated by Greg Goldberg, general counsel, Business Technology Association (BTA)
Panelists: Tommy Cooke and Christina Catenacci, co-founders, VoyAIge Strategy
Most office technology dealers are inviting artificial intelligence (AI) into their workplaces, but without the necessary guardrails to mitigate common risks that can be avoided with an effective AI policy. This webinar will provide the necessary coaching on what, why and how dealers need to prepare themselves with an AI policy within their organization. Questions and topics to be addressed:
- Why should I care about an AI policy?
- The state of AI in business
- What are AI policies and procedures?
- Should dealers use an AI policy template?
- How to create effective AI policies and procedures
- Dealer benefits of an AI policy
BTA General Counsel Greg Goldberg is a savvy litigator with nearly two decades of experience advocating for a broad range of clients. He is partner at Barta | Goldberg. His litigation practice concentrates on commercial controversies, including prelitigation dispute resolution, jury and bench trials, as well as mediation and arbitration. He has deep subject-matter expertise in the rules of the court and code of civil procedure. Goldberg's clients range from individuals to trade associations to small businesses and large corporations. He has extensive experience defending Fortune 500 companies in the energy sector and defending professionals in malpractice claims. Prior to joining Barta | Goldberg, Greg managed the litigation services department at the flagship office of Katten Muchin Rosenman LLP in Chicago, Illinois. Prior to that, he was a partner in the law firm of Stamos & Trucco LLP, also in Chicago.
Tommy Cooke is an experienced professor of political science, sociology and engineering. He is also an experienced project manager, team director and principal investigator. After completing his Ph.D. in communication and culture (York University) in 2017 with a focus on privacy theory and ethical technology, Cooke completed a research fellowship at the Centre for Advanced Internet Studies in Bochum, Germany, followed by a Social Sciences and Humanities Research Council of Canada (SSHRC) Postdoctoral Fellowship at the Surveillance Studies Centre, Queen's University. At Queen's University, he received the Wicked Ideas Award for innovative research methodology. Cooke currently leads a multinational research team (ADITLOM) that studies privacy safeguards around the collection of smartphone location data. He has worked as a policy advisor at the Office of the Information and Privacy Commissioner of Ontario, Canada, and as a senior analyst in Deloitte Canada's Trustworthy AI team. Cooke has also been a professor of political science, sociology and engineering, and has published extensively in the areas of privacy, AI and ethical technology.
Christina Catenacci, BA, LLB, LLM, Ph.D., is a member of the Law Society of Ontario. She worked as an editor with First Reference between 2005 and 2015 working on publications such as The Human Resources Advisor, HRinfodesk and the First Reference Talks blog, discussing topics in Canadian labor and employment law. She continues to contribute to First Reference Talks as a regular guest blogger, where Catenacci writes on surveillance technologies, AI and privacy law, policy and ethics. Since graduating with her Ph.D. in law, Catenacci has worked as a law professor, senior policy advisor and self-employed consultant. She has appeared in the Montreal AI Ethics Institute's AI Brief, International Association of Privacy Professionals' Privacy Advisor, Tech Policy Press and Slaw — Canada's online legal magazine. Catenacci is a driven, organized and resilient thinker and lifelong learner who works at the intersection of technology, privacy, surveillance and ethics to work with organizations to design creative solutions to their challenges — with integrity, enthusiasm and passion. She has extensive knowledge of the privacy laws of three main jurisdictions — Canada, the United States and the European Union.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.